Elvis Aaron Presley who was known the world over only by his first name and is regarded as one of the most important figures in 20th century music and popular culture. He permanently altered the landscape of American music with a sound and style that uniquely combined diverse and seemingly disparate music influences. In the process, he ushered in a musical revolution that triggered a cultural transformation that still affects us today.

With this in mind we honor the spirit and memory of a man who took us all on a musical journey which combined country music, gospel, R&B and created a sound and style that had never been heard or seen before,  in the process he became the first genuine rock & roll icon. Elvis will forever and always be "THE KING of ROCK & ROLL" 

Today, 30 years after his passing his success as an artist stands untouched and Elvis Presley remains the undisputed KING of Rock & Rolltm.  He is the only artists to become a member of all three music halls of fame, including rock & roll, Country and gospel. His American record sales have earned him gold, platinum and multi-platinum awards for 140 different albums and singles far more than any other artist in history. As if that wasn't enough the year 2002 became one of the most successful of his whole career ELVIS 30 #1 Hits became the fastest selling album with more than 9 million copies sold in just a matter of months.

The "Magic of Elvis" Peoples Choice Awards brings together the best Elvis Tribute Artists working today to celebrate and re-create the excitement and phenomenon that is ELVIS! Through our talented Elvis Tribute Artists, fans who never experienced Elvis can capture a glimpse of the excitement of an Elvis concert and for those who have seen Elvis live can lovingly remember a moment in their lives when just for a moment time seemed to stand still. The awards show combines the best in interactive entertainment where the fans get to vote for their favorite performer in an exciting live concert performance.